Privacy Policy

A to Z Naturals, LLC d/b/a Nutrition Nest and its affiliated entities (“Nutrition Nest,” “we,” “us,” “our”) respect your privacy. This Privacy Policy (“Privacy Policy”) describes how we collect, use, disclose, and protect Personal Information (defined below) through your online interaction with Nutrition Nest, and your choices about the collection and use of Personal Information.

This Privacy Policy applies to Personal Information that we may collect from you or that you may provide (i) through any Nutrition Nest website, including subdomains and mobile versions, as well as any associated applications, social media pages, or other platforms that link to this Privacy Policy (collectively, the “Site”), or (ii) when you use the Nutrition Nest services as described in the Membership Agreement or other applicable Nutrition Nest enrollment forms (the “Services”). By providing your Personal Information to us, you consent to the collection, use, disclosure, and other handling of your Personal Information as described in this Privacy Policy.

This Privacy Policy may change from time to time, so please check this Privacy Policy periodically for any updates or changes. We also may present you with additional privacy terms in connection with certain services we provide. Unless otherwise stated, any such terms are in addition to this Privacy Policy.

This Privacy Policy does not apply to the practices of entities we do not own or manage, or to websites, apps, or services that do not link to this Privacy Policy.

PLEASE READ THIS PRIVACY POLICY CAREFULLY TO UNDERSTAND HOW WE HANDLE YOUR INFORMATION. IF YOU DO NOT WANT US TO HANDLE YOUR INFORMATION AS DESCRIBED IN THIS PRIVACY POLICY, PLEASE DO NOT PROVIDE YOUR PERSONAL INFORMATION OR USE THE SERVICES.

1. Information We Collect

The term “Personal Information” can have different meanings depending on applicable law. In general, we use the term “Personal Information” to mean information that can uniquely identify you, but if a different definition applies under applicable law, we will use that definition.

a. Information You Provide to Us

We collect Personal Information that you provide to us, including information provided when you interact with us in any way via the Services, email, a phone call, events, or otherwise. For example, we collect Personal Information when you create an account; reserve or book the Services; receive the Services; place an order through the Site; engage with customer support; or communicate with us in any way.

The Personal Information you provide may vary based on the Services you use. That may include, but is not limited to:

• Contact information, such as your full name and/or alias, email address, physical address, and phone number.
• Login information, such as username and password.
• Information about your transactions on the Services, such as your transaction history and purchases of products, services, subscriptions, etc.
• Demographic information, such as age or age range, date of birth, ethnicity, race, sex, sexual orientation, and gender or gender identity.
• General location information inferred from your IP address, and information such as your state, city, and/or zip code.
• Reviews, testimonials, preferences, or feedback about the Services.
• Information you upload or post to the Services, including audio and visual content such as a profile photo if you choose to provide one, or video or audio recordings that you choose to provide.
• Other profile information, such as biographical details, links to profiles on social networks, and preferences.
• Biometric information as defined under certain laws, such as data generated from measurements or technological processing of your physiological, biological, or behavioral characteristics that identify you.
• Information about your interests, activities, and characteristics.
• Inferences generated from information about you.

If you make purchases on the Site, your payment information is collected and managed by third-party payment processors, not Nutrition Nest. We do not collect or store your full payment information, though we may receive limited information about your payment method, such as the last four digits of your payment card.

You are not required to provide us with such information, but certain features of the Services may not be accessible or available if you choose not to provide it.

b. Information Collected Automatically

When you interact with the Site, we and third parties may collect information about your browser, device, and use of the Site, including but not limited to your IP address, device type and model, operating system, unique device identifier, other device or online identifiers, browser type, language, frequency of use of the Services, web logs, crash reporting, parts of the Site visited, and navigation through those pages. We may also collect technical information when you interact with emails or other communications from us. For more information, see the “Your Rights and Choices” section below.

c. Information Collected from Other Sources

We may collect information about your interactions with Nutrition Nest on third-party platforms, such as our social media accounts and the Nutrition Nest community. This information includes, but is not limited to, your likes and shares of our content.

If you log into a Site using your social media credentials, we may collect information about you from the social media site based on the authorizations and permissions set with that site. Logging into the Site through social media credentials is optional.

If you choose to connect the Site to third-party platforms or tools, you will allow us to have access to and store additional information from such third-party services as it relates to your use of the Site. Health data received from wearable devices or third-party health applications is treated as sensitive health information, stored separately from general profile data, subject to heightened access controls, and is not used for advertising purposes.

We may at times offer products and services operated by third parties, including testing kits, telehealth, and related services. These third parties may provide us with information related to your use of their products and services. Third-party telehealth partners do not otherwise make the medical information they collect about you accessible to us.

We may also collect information about you from our affiliates, and from other unaffiliated sources, such as publicly available sources, data aggregators, enterprise customers, and marketing partners.

2. How We Use Information

We use the information we collect for various purposes, depending on the type of information and the way you interact with the Site, including:

• To provide, manage, and improve the Site;
• To administer your account, including to process your registration and verify your information, and establish and maintain your profile;
• To personalize your access to the Site and the Services, including remembering your devices, preferences, and interests;
• To process transactions (payment information is collected and processed by a third-party payment processor, not by us);
• To communicate with you about your use of the Site and the Services, to respond to your inquiries, to fulfill your orders, and for other customer service purposes;
• To engage in analysis and research regarding the Site and the Services and how they are used;
• To test and create new products, features, and services;
• For advertising, marketing, and promotional purposes, including to develop a more complete understanding of you and to send you newsletters and advertise our services, subject to any opt-out preferences you have communicated to us or in compliance with our legal obligations (such as obtaining your consent where required by law);
• To provide surveys, sweepstakes, promotions, or contests;
• For security, auditing, and similar business operational purposes;
• To comply with legal requirements, relevant industry standards, and our policies;
• To protect the safety, rights, property or security of Nutrition Nest, our users, employees, third parties, members of the public;
• To prevent fraud and enforce our legal terms and policies;
• With your consent;
• To generate AI-driven health insights, personalized recommendations, and wellness content using automated and machine-learning-based processing of your health data (these outputs are informational only and are not a substitute for professional medical advice); and
• For any other lawful purpose (subject to your consent where legally required).

We may combine information that we collect from and about you with information that we obtain about you from other sources and use such combined information in accordance with this Policy.

We may also generate inferences about you from the information we collect; we process such inferences in accordance with applicable law.

We may aggregate and/or de-identify information collected through the Services. We may use and disclose appropriately aggregated or de-identified data for any purpose.

3. How We Disclose Information

We may disclose your information as follows:

Vendors and Advisors

We may disclose your information to companies that provide services to us (such as providers of data storage, web hosting, website support, billing and payment processing, data integration, security, analytics, marketing, shipping, and fraud prevention services) and to professional advisors such as consultants and legal counsel.

As Necessary to Provide Services You Request

We may disclose your information as necessary to provide services you request, such as testing services provided by independent third parties and made available through the Service.

Legal Compliance and Rights

We may disclose your information if we believe in good faith that this is required or appropriate to comply with applicable law, regulations, or legal process; to establish or exercise our legal rights; to defend against legal claims; to seek legal representation or advice; and to enforce our legal terms, agreements, and policies.

Protection of Nutrition Nest and Others

We may disclose your information if we believe disclosure is appropriate in connection with efforts to investigate, prevent, or take other action regarding suspected illegal activity, fraud, or other wrongdoing and to protect and defend the rights, property, or safety of Nutrition Nest, our users, our employees, or others.

Corporate Transactions

We may disclose your information as part of, or to take steps in anticipation of, a sale of all or a portion of our business, a divestiture, merger, consolidation, asset sale, bankruptcy, or other significant corporate event.

Your Consent/Direction

If you have consented to or directed us to disclose your information, we will disclose your information consistently with your consent or direction. For example, if you use telehealth services, you may direct us to disclose certain of your information to that telehealth provider.

Advertising and Related Analytics

Subject to applicable law and rights you may have under such law depending on your location and the type of data, we may disclose or make available some of your information with advertising and related analytics partners to serve advertisements on our behalf across the internet and to provide analytics related to such advertisements.

Disclosures via Social Features

The Site may include social features where you may post, upload, provide, or otherwise disclose information to other users of the Site or the Services, including forums, newsfeeds, groups, communities, and direct messaging features. If you choose to disclose information via any such social features, you do so voluntarily and at your own risk. We take no responsibility and assume no liability for such disclosures or any consequences thereof.

4. Your Rights and Choices

a. Your Rights

In addition to U.S. federal laws, certain states provide their residents and consumers with additional rights and choices. To the extent not addressed elsewhere in this Privacy Policy, the following address some of these additional rights and choices:

• Access to, or a copy of, your information.
• Confirmation that we are processing your information and information about how we use and disclose it.
• Correction or amendment of your information.
• Deletion of your information.
• Transfer of your information to a third party.
• Restriction or objection to certain uses or disclosures of your information.
• Withdrawal of consent previously provided for the handling of the information.
• To opt out of processing your personal data for purposes of profiling that furthers decisions that produce legal or similarly significant effects.

To exercise any of these rights, please email us at ask@nutritionnest.com. Please explain the right you want to exercise and the information with respect to which you want to exercise that right.

Many of the rights described above are subject to limitations or exceptions under applicable law. We may take reasonable steps to verify your identity before responding to your request. If we cannot verify your identity, we may be unable to respond to your request.

In certain locations, you may appeal the denial of a request by emailing us at ask@nutritionnest.com. You also have the right not to be discriminated against for exercising your privacy rights.

If you are using our websites from outside the United States, please be aware that Personal Information will be collected, stored, and processed in the United States.

b. Opt-Out Rights

We may use certain personal data for “targeted advertising” purposes as such terms are defined in applicable U.S. state data protection laws. If you reside in a U.S. state with an applicable privacy law, you may opt out of our use of your personal data for such purposes by emailing at ask@nutritionnest.com. If you have a legally recognized browser-based opt-out preference signal turned on through your browser, we recognize the preference expressed by this signal in accordance with applicable law.

c. Marketing Communications

You may use the unsubscribe link found at the bottom of emails we send to you to opt out of receiving future marketing emails. If you are currently receiving SMS/text messages from us and wish to opt out, you may do so by replying STOP. You can also notify us of your desire to opt out of marketing via phone calls or direct mail using the information in the “Contact Us” section below.

If you opt out of marketing communications, you may continue to receive certain non-promotional communications about services you request or engage with (e.g., a confirmation of purchase email) and service-related communications.

d. Online Analytics

We and our vendors may use third-party analytics services, including Google Analytics, on the Site to help us understand how users engage with the Site. These parties may use Cookies and other technologies to help collect, analyze, and provide us with reports and/or data.

e. Tailored Advertising

We and third parties may use certain of the information we collect to tailor the advertising you see online. You may visit the Digital Advertising Alliance (“DAA”) Consumer Choice Page and the Network Advertising Initiative (“NAI”) Consumer Opt-Out Page for information about opting out of tailored advertising.

Opting out of tailored advertising does not prevent you from seeing ads online; instead, the ads you see are less likely to be customized to your interests.

f. “Do Not Track”

Do Not Track (“DNT”) is a setting that users can enable in certain web browsers. DNT signals do not have a commonly agreed-upon meaning and we do not currently recognize or respond to DNT signals.

5. Security

We have implemented reasonable measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration, and disclosure. Where we have given you (or where you have chosen) a password for access to the Site, you are responsible for keeping this password confidential.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to our Site.

6. HIPAA and Protected Health Information

In connection with your use of the Site, we do not request, use, disclose, or otherwise access any Protected Health Information (“PHI”) as defined under the Health Insurance Portability and Accountability Act of 1996, as amended (“HIPAA”). In connection with certain services provided at the Nutrition Nest facility, you may disclose PHI, and we will present you with additional privacy terms that will apply.

7. Data Retention

We may retain your information until we determine that retention no longer is necessary to fulfill the purpose for which it was collected and retained, and as required by applicable law. Retention periods may vary depending on the type of information and the context and purpose of its collection and use.

Account Deletion: If you request deletion of your account, we will begin processing your request within 30 days of receiving a verified request. We will delete or de-identify your personal information within 45 days, except for data we are legally required or permitted to retain (e.g., transaction records for tax or legal compliance, safety-related records, or data needed to resolve disputes and enforce our agreements). Residual copies in backup systems will be purged within 90 days.

Membership Cancellation: If you cancel your membership, we will retain your account data for the periods described above unless you also submit a separate deletion request. Upon cancellation, we will stop using your data for marketing purposes. Your data will be retained only to the extent necessary to provide any remaining services, comply with legal obligations, or resolve disputes.

8. Third-Party Links and Content

The Site may have links and embedded content to third-party websites, apps, or other digital properties that may have privacy policies that differ from ours. We are not responsible for the practices of such third parties or their sites, apps, or properties. You should check their privacy policies to understand how they may handle your information.

9. Children’s Privacy

We do not knowingly solicit or collect personal information from children under 13 years of age, or under 16 years of age for California residents, without verified parental consent, in compliance with the Children’s Online Privacy Protection Act (COPPA) and applicable state law. If we become aware that a child under these ages has provided us with personal information without the required parental consent, we will delete such information promptly in accordance with applicable law.

10. California Residents

If you are a California resident, the California Consumer Privacy Act (“CCPA”) requires us to provide you with the following additional information about: (1) the purpose for which we use each category of “personal information” and “sensitive personal information” (as defined in the CCPA) we collect; and (2) the categories of third parties to which we (a) disclose such information for a business purpose, (b) “share” information for “cross-context behavioral advertising,” and/or (c) “sell” such information.

We “share” information to provide more relevant and tailored advertising to you regarding the Site and our Services. Our use of third-party analytics services and online advertising services may result in the sharing of online identifiers in a way that may be considered a “sale” under the CCPA. Please see the following table for additional information:

Category of Personal Information Collected	Purpose of Collection	Categories of Recipient	Categories of Third Parties to Whom We Sell and/or Share
Identifiers (name, address, phone, email)	Provide Services; analyze and improve; advertising and marketing; legal and safety; business transfers; as authorized	Vendors; affiliates; legal/fraud prevention; as directed	Advertising partners
Commercial Information (transaction history)	Provide Services; analyze and improve; advertising and marketing; legal and safety; business transfers; as authorized	Vendors; affiliates; legal/fraud prevention; as directed	Advertising partners
Biometric Information	Provide Services; legal and safety; business transfers; as authorized	Vendors; affiliates; legal/fraud prevention; as directed	We do not sell/share
Financial Information (via payment processors)	Provide Services; analyze and improve; legal and safety	Vendors; affiliates; legal/fraud prevention	We do not sell/share
Internet/Device Activity (IP, browsing, app usage)	Provide Services; analyze and improve; advertising and marketing; legal and safety; business transfers; as authorized	Vendors; affiliates; legal/fraud prevention; as directed	Advertising partners
Geolocation Information (precise)	Provide Services; legal and safety; business transfers; as authorized	Vendors; affiliates; legal/fraud prevention; as directed	We do not sell/share
Audio or Visual Information	Provide Services; analyze and improve; advertising and marketing; legal and safety; business transfers; as authorized	Vendors; affiliates; legal/fraud prevention; as directed	We do not sell/share
Professional/Employment Information	Provide Services; analyze and improve; advertising and marketing; legal and safety; business transfers; as authorized	Vendors; affiliates; legal/fraud prevention; as directed	We do not sell/share
Account Login Credentials	Provide Services; legal and safety; business transfers	Vendors; affiliates; legal/fraud prevention	We do not sell/share
Health Information	Provide Services; legal and safety; business transfers; as authorized	Vendors; affiliates; legal/fraud prevention; as directed	We do not sell/share
Other Information You Provide	Provide Services; analyze and improve; advertising and marketing; legal and safety; business transfers; as authorized	Vendors; affiliates; legal/fraud prevention; as directed	We do not sell/share
Non-sensitive Inferences	Provide Services; analyze and improve; advertising and marketing; legal and safety; business transfers; as authorized	Vendors; affiliates; legal/fraud prevention; as directed	Advertising partners

We collect the categories of personal information above from the following sources: (1) directly from you; (2) through your use of the Services; and (3) other parties, such as social media companies.

Your Choices Regarding Sharing and Selling

As described more in the “Your Rights and Choices” section of our Privacy Policy, you have the right to opt out of the sale/sharing of your personal information for purposes of online advertising and related purposes through the use of pixels and similar online tools by emailing ask@nutritionnest.com.

You may opt out of our use of your personal data processed through cookies or similar technologies for purposes that are considered a “sale” or “share” by emailing ask@nutritionnest.com. We will also honor legally required browser-based opt-out signals (such as the Global Privacy Control) in accordance with our legal obligations.

We do not knowingly “sell” or “share” the personal information of children under 16.

CCPA Rights

Please see the “Your Rights and Choices” section of our Privacy Policy for information about the rights you have with respect to your personal information under California law and how to exercise them.

The CCPA also allows you to limit the use or disclosure of your “sensitive personal information” if your sensitive personal information is used for certain purposes. We may collect the following categories of sensitive personal information: (1) username and password; (2) geolocation data; (3) health data; (4) biometric data. Please note that we do not use or disclose sensitive personal information other than for purposes for which you cannot opt out under the CCPA (e.g., to provide the Services to you).

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make any changes, we will update the Last Updated date above. We encourage you to read this Privacy Policy regularly to check for changes. If we make a material change to this Privacy Policy, we will provide you with appropriate notice in accordance with legal requirements. Your continued use of the Site and/or the Services after we publish changes to this Privacy Policy constitutes your acceptance of the updated Privacy Policy.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at ask@nutritionnest.com or write to us at 1 Preserve Drive, Douglasville, GA 30135. For questions about how unaffiliated entities process your information, please contact them directly.